Alternative

Fourth largest talent and literary agency in the world, established in 1949 by Phil Gersh, based in Beverly Hills, California.
alternative

The Gersh Alternative Department specializes in representation across all genres of unscripted programming in the streaming, digital, broadcast television, cable, syndication, and international marketplace.

We proudly represent a diverse roster of acclaimed and award-winning content creators, on-camera talent,  branded personalities, hosts, social influencers, comedians, filmmakers, documentarians, production companies, producers, directors, life rights holders, and intellectual property.

Together, we share a combined passion for great story telling and work as a team to provide a premium level of service in all areas of representation, including packaging and staffing, across all media platforms worldwide.

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We proudly represent a diverse roster of acclaimed and award-winning content creators, on-camera talent,  branded personalities, hosts, social influencers, comedians, filmmakers, documentarians, production companies, producers, directors, life rights holders, and intellectual property.

Together, we share a combined passion for great story telling and work as a team to provide a premium level of service in all areas of representation, including packaging and staffing, across all media platforms worldwide.