LAST UPDATED: November 1, 2025
The Gersh Agency, LLC. (“Company”), values your privacy. This privacy policy describes Company’s policies and practices regarding its collection, use, and sharing of personal information when you visit our site, Gersh.com (“Website”), when you are a job applicant or are employed by Company, and when you are a client or otherwise engage with us to use the services that Company provides.
The following disclosures are made pursuant to the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”). These disclosures supplement any privacy notices Gersh previously or contemporaneously provided to you, including any California-specific privacy notice provided to you if you are a current client or employee of Company.
Right to Know
California residents have the right to be informed of the categories and specific pieces of personal information collected about them, including sensitive personal information, collected, used, and disclosed, the categories of sources from which that information is collected, whether that information is sold or shared, the categories of third parties to whom that information has been disclosed, the business or commercial purposes for collecting and using each category of personal information, and the intended retention period for each category of personal information.
The below charts reflect the categories of personal information we have collected from California residents during the past twelve months, the categories of sources from which the information was collected, the business or commercial purpose for which the information was collected, the categories of third parties to whom we disclosed that information, and our anticipated retention period for each category of information.
| Personal Information Category set forth in Cal. Civ. Code § 1798.140 | Source(s) of Personal Information Collection | Business or Commercial Purpose(s) for Collection/Use | Third Parties, Service Providers, and Contractors Receiving Personal Information Category | Retention Period |
| Personal identifiers, including real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license or passport number, or other similar identifiers. | Directly from you; directly from any other individual you have authorized to provide us with your personal information; indirectly from you as you navigate or use our Website; advertising networks; internet and other technology service providers; data analytics providers; publications.
For job applicants: Recruiters; background check providers. |
Effectively represent clients and match them with booking opportunities; communicate with you; perform services requested by our clients or necessary for our representation of clients; protect and secure our environment; identify and repair errors.
For job applicants: Assess your application; meet our legal obligations. |
For job applicants: background check providers.
For employees: Technology service providers; data analytics providers; human resource providers.
For clients: Casting directors; client attorneys; client managers; client payroll companies; guilds; online databases; production companies; public relations firms; studios; trade publications.
|
The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| California Customer Records personal information (Cal. Civ. Code § 1798.80(e)), including name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. | Directly from you; directly from any other individual you have authorized to provide us with your personal information; publications; databases; third parties.
For job applicants: Recruiters; background check providers. |
Effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of clients; communicate with you; protect and secure our environment; identify and repair errors.
For job applicants: Process your application; meet our legal obligations. |
For job applicants: Technology service providers; background check providers.
For employees: human resources providers.
For clients: Casting directors; client attorneys; client managers; online databases; production companies; public relations firms; studios.
|
The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| Characteristics of protected classifications under California or federal law. | Directly from you; directly from any other individual you have authorized to provide us with your personal information.
For job applicants: Recruiters, background check providers. |
Meet our legal obligations; effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of clients.
|
For job applicants: Technology service providers; background check providers.
For employees: human resources providers.
For clients: Casting directors; client attorneys; client managers; online databases; production companies; public relations firms; studios. |
The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | We do not collect. | Not applicable. | Not applicable. | Not applicable. |
| Biometric information. | We do not collect. | Not applicable. | Not applicable. | Not applicable. |
| Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information about individual interactions with an Internet website, application, or advertisement. | Indirectly from you as you navigate or use our Website; data analytics providers.
|
Prevent, detect, and investigate fraud or other security incidents; perform analytics. | Technology service providers; data analytics providers. | Barring any legally required additional retention period, up to one year. |
| Geolocation data | We do not collect. | Not applicable. | Not applicable. | Not applicable. |
| Sensory data including audio, electronic, visual, thermal, olfactory, or similar information. | Directly from you; directly from any other individual you have authorized to provide us with your personal information. | Effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of clients; perform human resources management; protect and secure our workforce and environment; prevent, detect, and investigate fraud or other security incidents. | For clients: Casting directors; client relationship management providers; guilds; online databases; production companies; public relations firms; studios; technology service providers; trade publications. | The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| Professional or employment-related information. | Directly from you; directly from any other individual you have authorized to provide us with your personal information; online publications or databases; third parties.
For job applicants: Directly from you; recruiters. |
Meet our legal obligations; effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of clients.
For job applicants: Process your application. |
For job applicants: Technology service providers; background check providers.
For employees: human resources providers.
For clients: Casting directors; client attorneys; client managers; client payroll companies; guilds; online databases; production companies; public relations firms; studios; trade publications. |
Barring any legally required additional retention period, up to [number] years for non-hired applicants. |
| Non-public education information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g; 34 C.F.R. Part 99) | For job applicants: Directly from you; recruiters.
For clients: Directly from you; directly from any other individual you have authorized to provide us with your personal information.
|
Effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of client; perform human resources management.
For job applicants: Process your application. |
For job applicants: Background check providers.
For clients: Casting directors; client attorneys; client managers; client payroll companies; guilds; online databases; production companies; public relations firms; studios; trade publications.
|
Barring any legally required additional retention period, up to [number] years for non-hired applicants. |
| Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | We do not collect. | Not applicable. | Not applicable. | Not applicable. |
| Sensitive Personal Information Category as set forth in Cal. Civ. Code § 1798.140 | Sources from which Information was Collected | Purposes for Collection; Use | Third Parties, Service Providers, and Contractors Receiving Personal Information | Retention Period |
| Social security number, driver’s license number, state identification card, or passport number. | Directly from you; directly from any other individual you have authorized to provide us with your personal information.
For job applicants: Background check providers. |
Meet our legal obligations; effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of clients.
For job applicants: Process your application. |
For job applicants: Technology service providers; background check providers.
For employees: human resources providers.
For clients: Casting directors; client attorneys; client managers; client payroll companies; guilds; online databases; production companies; studios; trade publications. |
Barring any legally required additional retention period, up to [number] years for non-hired applicants. |
| Account access credentials (user names, account numbers, or card numbers combined with required access code, security code or password to access an account). | Directly from you; directly from any other individual you have authorized to provide us with your personal information. | Perform services requested by our clients or necessary for our representation of clients.
|
We do not share. | The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| Precise geolocation (location within a geographical area of a circle with a radius of 1850 feet or less). | We do not collect. | Not applicable. | Not applicable. | Not applicable. |
| Racial or ethnic origin | Directly from you; directly from any other individual you have authorized to provide us with your personal information. | Meet our legal obligations; effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of clients; perform human resources management.
|
For clients: Casting directors; client attorneys; client managers; client payroll companies; guilds; online databases; production companies; studios; trade publications. | The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| Religious or philosophical beliefs | Directly from you; directly from any other individual you have authorized to provide us with your personal information. | Perform services requested by our clients or necessary for our representation of clients. | For clients: Casting directors; client attorneys; client managers. | The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| Union membership | Directly from you; directly from any other individual you have authorized to provide us with your personal information. | Meet our legal obligations; perform human resource management; effectively represent clients and match them with booking opportunities; perform services requested by our clients or necessary for our representation of clients. | For clients: Casting directors; client attorneys; client managers; client payroll companies; guilds. | The length of your business relationship with us plus any legally required additional retention period for this category of personal information following conclusion of your business relationship with us or [number] years post-relationship, whichever is longer. |
| Genetic Data | We do not collect. | We do not collect. | Not applicable. | Not applicable. |
| Mail, email, or text messages where the content is not directed to us. | We typically do not collect unless you are an employee of Company and are using a device that is owned, or controlled by company, in which case, indirectly from you. | Protect and secure our workforce and environment; meet our legal obligations. | Technology providers. | Barring any legally-required retention period, [number] of years. |
| Unique identifying biometric information | We do not collect. | We do not collect. | Not applicable. | Not applicable. |
| Personal information collected and analyzed concerning health. | We do not collect. | We do not collect. | Not applicable. | Not applicable. |
| Personal information collected and analyzed concerning sex life, or sexual orientation. | We do not collect. | We do not collect. | Not applicable. | Not applicable. |
Right to Limit Use and Disclosure of Sensitive Personal Information
We do not collect or process sensitive personal information for the purpose of inferring characteristics about consumers. We also do not disclose sensitive personal information for purposes other than those specified in section 7027(m) of the CCPA regulations promulgated by the California Privacy Protection Agency. Therefore, we do not offer consumers the option to limit the use of their sensitive personal information.
Right to Opt Out of Sharing for Cross-Context Behavioral Advertising
In the past twelve months, we have not shared the categories of personal information listed above for cross-context behavioral advertising. Under California law, consumer have the right to opt out of the sharing of their personal information for cross-context behavioral advertising. Because we do not share data for this purpose, we do not offer this opt out.
Right to Opt Out of Sale
California residents have the right to opt out of the “sale” of their personal or sensitive personal information. While we do not sell personal information in exchange for monetary consideration, we do share personal information for other benefits that could be deemed a “sale,” as defined by the CCPA. The CCPA broadly defines “sale” in a way that may include actives such as allowing third parties to receive certain information, such as cookies, IP address, and/or browsing behavior. In the past twelve months, we have provided the following categories of information to advertising networks, data analytics providers in ways that could be considered a “sale” under California law:
- Personal identifiers, such as unique personal identifier, online identifier, internet protocol address, internet and other electronic network activity information.
We disclosed these categories of information to these third parties in order to perform analytics; and to maintain, improve, upgrade, or enhance our products or services.
We have no actual knowledge of selling the personal information or the sensitive personal information or minors under 16 years of age.
If you would like to opt of such disclosures, you may do so in a frictionless manner by activating Global Privacy Control (“GPC”) on your browser. To learn more about the GPC, click here. You may also contact us as set forth in the “Exercising Your Rights” section below.
Right to Delete Personal Information
You have the right to request the deletion of your personal information, subject to certain exceptions.
Right to Correct Inaccurate Personal Information
You have the right to request the correction of any inaccurate personal information that we maintain about you.
Right to Access
You have the right to request the categories and specific pieces of personal information we have collected about you.
Right of Non-Retaliation and Non-Discrimination
You have the right to exercise the privacy rights conferred to you under the CCPA without receiving retaliatory or discriminatory treatment. Company does not retaliate or discriminate against your for exercising the privacy rights conferred to you under the CCPA.
Exercising Your Rights
To exercise your rights, you may contact us via phone at (844) 978-8800 or via email at privacy.requests@gersh.com. Requesters will need to provide us with personal information in order to verify their identity and residency, including name, email, and state of residence. We will compare the information you provide with our internal records. The personal information that we use to verify identity and residency will not be used for any other purpose.
You may authorize an agent to submit a request on your behalf if you provide the authorized agent with written permission signed by you. Company may require you to verify your identity directly with us and confirm that you provided the authorized agent with permission to submit a request on your behalf.
Contact Information
If you have questions or concerns about our privacy practices, contact us at: privacy.requests@gersh.com.